Culture connected for the future
EXCENTRIC is a pioneering initiative funded by Horizon Europe dedicated to transforming the Cultural and Creative Sectors and Industries (CCSI) through digital innovation.
As a collaborative effort led by a consortium of research institutions, industry experts, and cultural organisations across Europe, we work to empower cultural professionals with data-driven tools and strategies. Our mission is to ensure that the experience sectors—live music, theatre, festivals, and museums—thrive in the digital age through responsible, human-centric, and sustainable transformation.
Discover more about our approach and impact.
A Shared Vision for Culture
EXCENTRIC is redefining digital transformation in the experience sectors by aligning technological innovation with systemic economic, societal, and environmental change. Our vision is to create an equitable, sustainable, and balanced digital transition that strengthens the experience sectors while fostering long-term competitive sustainability.
Unlike conventional digitalisation efforts, EXCENTRIC operates within the ARCHS framework to ensure digital transformation is:
Adaptive – Empowering CCSI to adopt and tailor emerging technologies to evolving needs.
Responsible – Upholding ethical and legal data governance for privacy, transparency, and security.
Collaborative – Breaking silos to foster cross-sector partnerships and shared innovation.
Human-Centric – Prioritising cultural professionals’ well-being, skills, and creativity in digital adoption. Technology should serve people, not the other way around.
Sustainable – Embedding digital tools into CCSI’s long-term growth, aligning with climate and economic goals.
Latest from
EXCENTRIC
Over the next three years, EXCENTRIC will bring together cultural professionals, policymakers, and digital innovators through a series of engaging events across Europe.
Our journey starts with the Demo Day Kick-Off in March 2026, introducing the EXCENTRIC approach and the six pilot projects. These sessions will provide a unique opportunity to see firsthand how festivals, museums, theatres, and live music venues are leveraging data to enhance programming, audience engagement, and operational efficiency.
Real Stories,
Real Impact
EXCENTRIC’s six pilot projects are at the forefront of reimagining how cultural organisations embrace data, enhance operations, and engage audiences in the digital era. From festivals experimenting with dynamic pricing to theatres integrating audience-driven experiences, these stories highlight the real-world impact of collaborative data ecosystems in the CCSI.