Connecting People, Data, Culture

Get to know the pilots as they share updates, reflections, and behind-the-scenes glimpses into their transformation journeys.

Our pilots are real‑world laboratories where six cultural organisations across Europe test, refine, and adopt human‑centric digital tools. Through hands‑on experimentation, they show how data, collaboration, and creativity can transform everyday cultural operations.

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The piloting organisations

Romaeuropa Foundation (Italy)

The Romaeuropa pilot explores how data‑driven tools can enhance programming, audience engagement and organisational adaptability within a major performing arts institution. By working across departments and involving diverse teams, the pilot tests collaborative data practices that strengthen long‑term digital capacity and cultural sustainability.

Computer History Museum (Slovenia)

This pilot focuses on how a cultural heritage organisation can integrate smart data practices into exhibition planning, visitor flows, and community engagement. It examines what digital transformation means for a small‑to‑medium museum environment and how responsible, human‑centred tools can optimise operations.

Oulu Cultural Foundation (Finland)

The Oulu pilot investigates how data‑supported decision‑making can strengthen collaboration, resource management, and digital readiness across the organisation. It experiments with tools that reinforce sustainable cultural production and improve insights into audience behaviours.

Cultural Trend Lisbon - CTL (Portugal)

As a creative production and management organisation, CTL’s pilot centres on improving operational efficiency through smart data infrastructures, prototyping digital tools tailored to its workflows, and building capacity for longer‑term technological integration.

Theater Dortmund (Germany)

The Dortmund Philharmonic Orchestra (DPO), together with the Academy for Theatre and Digitality (ATD), addresses the challenge of deepening audience engagement in the performing arts. Their goal is to explore co-creative performance formats where audience input actively shapes live musical and theatrical outcomes, positioning data as an artistic material rather than an analytical resource.

European Festivals Association – EFA (Belgium)/ Krakow Festival Office (Poland)

The EFA pilot, developed in close collaboration with the Krakow Festival Office (KBF), operates across a network of European festivals to advance collaborative data practices addressing sector‑wide challenges such as audience insight generation, resource allocation, and sustainability. Working jointly with KBF, the pilot demonstrates how festival networks can benefit from shared digital infrastructures, coordinated experimentation, and collective learning across diverse cultural ecosystems.