Culture Evolving Through Data
A Horizon-funded project developing smarter cultural ecosystems
EXCENTRIC is a pioneering initiative funded by Horizon Europe dedicated to transforming the Cultural and Creative Sectors and Industries (CCSI) through digital innovation
As a collaborative effort led by a consortium of research institutions, industry experts, and cultural organisations across Europe, we work to empower cultural professionals with data-driven tools and strategies. Our mission is to ensure that the experience sectors thrive in the digital age through responsible, human-centric, and sustainable transformation.
Redefining Digital Transformation
EXCENTRIC aims to redefine digital transformation in the experience sectors by aligning technological innovation with systemic economic, societal, and environmental change. Our vision is to create an equitable, sustainable, and balanced digital transition that strengthens the experience sectors while fostering long-term competitive sustainability.
EXCENTRIC operates within the ARCHS framework to ensure digital transformation is:
Adaptive
Empowering CCSI to adopt and tailor emerging technologies to evolving needs.
Responsible
Upholding ethical and legal data governance for privacy, transparency, and security.
Collaborative
Breaking silos to foster cross-sector partnerships and shared innovation.
Human-centric
Prioritising cultural professionals’ well-being, skills, and creativity in digital adoption. Technology should serve people, not the other way around.
Sustainable
Embedding digital tools into CCSI’s long-term growth, aligning with climate and economic goals.
EXCENTRIC events
Here you’ll find the workshops where ideas take shape, the showcases where prototypes meet audiences on Open Demo Days, and the gatherings where cultural actors exchange insights.
Our pilots journeys
This section sheds light on how cultural organisations across Europe are embracing collaborative, data-driven tools to evolve and grow. Through first-hand updates and reflections, the project’s pilot teams share their challenges, breakthroughs, and lessons learned — offering a grounded, human view on how innovation takes shape in real-life cultural contexts.
News and insights
Here, we publish regular updates from across the project: news, blogposts, articles and research insights. From emerging findings and policy reflections, stay connected as we explore how people, data, and values can transform cultural operations across Europe.
